Two young Italian entrepreneurs brought their dream to Miami’s Midtown. We helped them realize their vision - a brand that harked back to their memories of the ‘latterias’ (dairy parlors) of the 50’s and 60’s in their homeland.
Branded packaging for looks and durability had to match the premises of the brand: Natural ingredients and made fresh everyday.
We proposed and designed a seasonal menu to reflect on the nature of freshly sourced produce.
Collaborating with the architect on finishes and furniture, we created an immersive brand experience that harked back to a 1950’s ‘latteria’.
We built an exterior that stayed true to the brand, yet minded its surroundings and enhanced the feel of the community.
To-go packaging with an Italian flare for either lunch on the run or dessert for home.
We planned, stage and shot the photography which was used for menus, website, social media, in-store displays and more.
For the staff uniforms we allowed ourselves to be inspired by the 50’s ‘gelaterias’, complete with a paper hat.
Food photography was thought to emphasize the freshness of the products, and artisanal nature of the brand.