With 2,000 US employees and a string of successful mergers, Nixon Peabody rebranded and moved offices. A solid and distinctive branded environment highlights the new identity which speaks to clients and employees alike.
Working side by side with architects Perkins+Will NY, we developed signage that embodies the solidity of the legal firm.
The new identity serves to convey to the employees the idea of a more modern enterprise.
We deconstructed the firms logo to create an environmental graphic system for various room types.
From the formal to the mundane, we delivered an all-around graphic environment.
The new brand identity and vibrant color palette draws attention to various forms of room signage – departmental, private offices and code compliant.